ABTA & ATOL ?Reduce My Footprint? Green Campaign

ABTA & ATOL have together launched a travel industry climate programme called ‘Reduce My Footprint’. The programme is set to offer advice and information to businesses and consumers on how they can help reduce carbon emissions.

Reduce My Footprint, operated by Carbon Offsets Ltd, has a carbon calculator, which works out carbon emissions for flights, car use and domestic/office energy use. The calculator can be used by everyone to help understand their carbon footprint and how much it would cost to offset. Businesses and consumers can then choose how much they wish to contribute towards a range of fund raising schemes.

Keith Richards from ABTA said: “Signing up to Reduce My Footprint shows your leadership in addressing the climate impact of travel. “It helps to differentiate your business by offering a real opportunity for customers to do something personally and it gives you information and advice to help stay ahead of the game while protecting destinations for the future.”

Advantage, the national network of travel agents is launching a ‘green’ scheme to coincide with ABTA's Reduce My Foot Print campaign. The Advantage Environmental Policy will see Advantage encourage a 'green' approach from its stakeholders with incentives to encourage members, staff and customers with a range of green travel products and services.