Branson Launches Pitch TV

Sir Richard Branson has come up with a new scheme to showcase business pitches ‘dragons den style’ on Virgin Atlantic flights.

As a successful businessman himself Branson has decided to invite budding entrepreneurs to pitch their ideas to potential investors on his blog in the form of two minute video clips.

Following this, clips will then be broadcast on Pitch TV and judged by Branson’s online community. Every month, the five most popular pitches will be shown to "top business professionals" on board Virgin Atlantic international flights.

Branson wrote on his blog:"When I was starting out, I wish I could have had the chance to pitch my business ideas directly to people who could help make my ambitions a reality. We can now make that happen for you."

Branson added, "Viewers will be able to get in contact with the chosen entrepreneurs and who knows – among the viewers might be someone with the power to bring your idea to life…"

Every year Sir Richard Branson will also personally select his favourite pitch and award the winner with “a very special prize”.