Eurostar Launches Business Ad Campaign
Wednesday, 01 September 2010
Eurostar has launched a business campaign focusing on its Business Premier class, which it hopes will encourage business travellers to come back the cross-channel rail service.The campaign, which will run for the next 3 months, is designed to highlight the benefits of business travel, with the tagline ‘Let Your Mind Explore’. The ads will feature before and after various news bulletins on the Sky News and Bloomberg channels.
Emma Harris, sales and marketing director at Eurostar, said: "While our business traveller figures are on the increase, many of our key corporate and independent clients continue to be in the position of having to make tough decisions about their choice of travel class."
She added: "The aim of this campaign is to highlight to them, that with our Business Premier and Standard Premier offering, Eurostar has two tailored options for everyone who needs the space and comfort to facilitate real freedom of thought and maximum productivity."
The campaign comes as the number of business travellers using Eurostar has started to grow, following a collapse in numbers during the credit crunch in 2008.
