MYTravel Launch Web TV Channels

MyTravel have announced that they are launching a series of web television channels in partnership with Webtrom TV in a bid to boost online sales. The UK-based travel company – which in March announced a merger with Thomas Cook – creating Europe’s second largest travel group, has plans to release seven on-demand TV channel’s.

The channels will be made available on the homepage of many different brands including, MyTravel, Going Places, Direct Holidays, Panorama Holidays, Cresta Holidays, Tradewinds and Airtours. MyTravel director of digital marketing, Russell Gould hopes video will prove to be “very effective in driving online sales” and giving them another tool to “present to the consumer to make them more comfortable about the decision they’re trying to make when they’re choosing their holiday”.

MyTavel, one of the biggest names in UK travel, provide online holidays, city breaks, flights and cruises departing from over 20 UK airports.