Manchester Airport Tops Twitter List

A new survey suggests that Manchester is the world’s most followed airport on Twitter.

The survey carried out by social media firm AirGate Solutions, found that over 140 airports throughout the world currently use Twitter as an official passenger service, yet Manchester topped the list by the number of followers versus the total number of passengers.

Robert Cook, managing director of AirGate Solutions, said: ‘Since publishing a similar report last March we have received much interest within the industry and there has been a 26% increase in the number of airports adopting Twitter to talk to passengers.

‘More and more organisations are beginning to realise the growing effectiveness of using Twitter and other social media tools to connect with their audiences.

‘We feel that if an airport has a higher ratio of followers to passengers then it is more engaged with its travelling customers.

Manchester became the first airport in the UK to offer an official Twitter account in February 2009. It currently has over 9,000 followers.

Russell Craig, Manchester Airport’s head of external communications, added: ‘It’s fantastic to receive this recognition – during our recent experiences with snow and the volcanic ash cloud, Twitter became a vital channel.

‘Updates were posted as they happened, enabling those following the airport to get the latest information at the same time as the news organisations – even Sky News was taking live updates from our Twitter stream to use its website and TV channel.’

The Manchester airport Twitter feed can be found by clicking here.