TripAdvisor Hosts 15 Million Reviews

The number of reviews on TripAdvisor has grown by 50% in under a year, cementing its position as the world’s largest travel community. The US-based, Expedia-owned site announced that five million additional reviews have been submitted in the last 9 months, growing from 10 million in June 2007 to 15 million in March 2008. TripAdvisor has confirmed that its aggressive growth strategy will continue, through not only organic growth but also with planned acquisitions of other media-related companies. 

TripAdvisor founder and CEO Steve Kaufer said: “When we started out in 2000, I never imagined we would achieve this level of growth.

“We began with hotel reviews and we now also feature candid photos, videos, favorite lists, travel wikis, forums and more, to help travelers around the world plan the perfect trip.

“Today, we have dramatically more content and attract a larger audience than any other travel media company in the world and we’re one of the top three overall travel brands worldwide,”

The levels of traffic on the holidays review site have been boosted by recent acquisitions including HolidayWatchdog, the UK based holiday review site. In the last 18 months, TripAdvisor has also acquired a number of other travel media businesses including Airfarewatchdog, Booking Buddy, Cruise Critic, Holiday Watchdog, The IndependentTraveler and TravelPod. Altogether, these sites attract nearly 30 million visitors per month.