Virgin Holidays Increase Online Conversions by 25%

After a re-design of their website and overhaul of usability six months ago, Virgin Holidays has seen online conversions rise by 25%.

Virgin Holidays website operation manager Steve Evans said: “We needed to produce a site that was as simple as possible for our customers to use. Therefore the imagery was made larger, the navigation easier and the whole user journey considerably enhanced. Additional search criteria were also added such as the ability to search by region or country through maps and drop down menus.”

Virgin Holidays’ E-Commerce Manager Chris Roe believes that central to the redesign was understanding what their customers wanted and that many other companies may follow suit by adopting a more cautious approach in their Web 2.0 strategies to avoid the danger that a rapid overhaul of their site bring by alienating existing customers.