Youtravel Reports A Shift In The Way We Buy Holidays

Youtravel, the supplier of accommodation and resort services has claimed that there is a shift in the way that holidays are being bought and sold in the UK.

Traditionally popular package holiday destinations such as Sharm El Sheikh, the Costa del Sol, Lanzarote and Fuerteventura have enjoyed a particularly high growth in accommodation-only sales for Youtravel over the last year and the company claims that the popularity of mainstream summer holiday destinations is evidence that dynamic packaging, the process of combining separate accommodation and flights together, despite making a minimal impact at first, is a trend that is now here to stay.

Youtravel Sales and marketing director Paul Riches believes that the growth of package holiday destinations indicated a “shift in the way that holidays are being bought and sold in the UK” and stated that “Dynamic packaging is not a blip; it’s a real trend and is here to stay.”

Youtravel also took the opportunity to announce that forecasted turnover is expected to almost double to €170 million and before the end of 2008 international sales will account for a quarter of all business at Youtravel. Currently, over three quarters of the company’s business is now generated online, with Mr Riches stating:

“Agents are moving away from traditional advertising on TV and then booking through a call centre; these days it has moved to a web and call centre presence.”